This article contains affiliate links. If you buy through them, we may earn a commission at no extra cost to you.
Why Pinterest Alone Is Not Enough for Beauty Brands
Pinterest is a goldmine for beauty and skincare brands. Millions of users search for tutorials, product recommendations, and routines every single day. But here is the truth most creators overlook: pinning beautiful content is only half the battle. The other half? Converting that traffic into real, engaged followers and customers — automatically.
That is where manychat changes everything for beauty accounts like Eclat Beauty.
What Is Manychat and Why Does It Matter for Skincare Creators?
manychat is a powerful automation platform that allows you to create intelligent, trigger-based conversations across social media. While it started as a Facebook Messenger tool, it has evolved to support Instagram DM automations — and when paired strategically with your Pinterest content, it creates a seamless funnel from discovery to conversion.
Think of it this way: someone finds your Eclat Beauty pin about a hydrating serum routine, clicks through to your Instagram, comments a keyword like "GLOW" — and manychat instantly sends them a personalised message with your product link, skincare tips, or a free guide. No manual work. Pure automation magic.
Step-by-Step: How to Grow Pinterest with Manychat Automation
Step 1: Create Pinterest Content That Drives Traffic to Instagram
Your Pinterest strategy should act as the top of your funnel. Every pin you create for Eclat Beauty should:
- Feature stunning, editorial-quality visuals of skincare textures and routines
- Include a clear, compelling description with your beauty niche keywords
- Link directly to your Instagram profile or a specific Instagram post
- Use a call-to-action like: "Comment GLOW on Instagram to get the full routine"
This small shift transforms passive Pinterest browsers into active Instagram engagers — and that is exactly where manychat takes over.
Step 2: Set Up Your Manychat Keyword Automation
Inside manychat, you can create automations triggered by specific comment keywords. For your Eclat Beauty account, this might look like:
- Keyword: GLOW → Auto-DM: "Hey beautiful! Here is your exclusive glow routine from Eclat Beauty 🌸 [link]"
- Keyword: SERUM → Auto-DM: "Ready to transform your skin? Here are our top hydrating serums 💧 [link]"
- Keyword: ROUTINE → Auto-DM: "Your personalised AM/PM skincare routine starts here ✨ [link]"
With manychat, every person who engages gets an instant, personalised response — building trust and driving conversions 24/7.
Step 3: Use Pinterest Analytics to Refine Your Content
Growth without data is guesswork. Use Pinterest Analytics to identify:
- Which pins drive the most clicks to your Instagram
- Which beauty topics resonate most with your audience
- The best times your Eclat Beauty pins get saved and shared
Then use these insights to create more of what works — and let manychat handle all the follow-up conversations automatically.
Step 4: Build a Beauty Lead Magnet Funnel
One of the most powerful ways to grow with manychat is to offer a free lead magnet specifically for your beauty audience. This could be:
- A free 7-Day Glow Challenge delivered via DM
- An exclusive Eclat Beauty skincare guide PDF
- A personalised skin type quiz with product recommendations
Promote the lead magnet on Pinterest, drive traffic to Instagram, and let manychat deliver the goods instantly. Your email list grows, your follower count climbs, and your brand authority in the beauty space strengthens — all on autopilot.
Step 5: Engage Consistently Without Burnout
One of the biggest challenges beauty creators face is consistency. Responding to hundreds of DMs and comments manually is exhausting. manychat solves this completely by:
- Sending instant replies the moment someone engages
- Nurturing followers through automated sequences
- Re-engaging cold followers with timed beauty tips or promotions
You focus on creating beautiful Eclat Beauty content. manychat handles the rest.
Real Results: What Automation Does for Beauty Accounts
Beauty creators who combine Pinterest traffic with manychat automation report:
- 3x faster follower growth on Instagram within 30 days
- Higher engagement rates due to instant, relevant responses
- Increased product link clicks and affiliate conversions
- More time to focus on content creation and brand partnerships
Final Thoughts: Smart Beauty Growth Starts with Automation
Growing a beauty brand in today's saturated social landscape requires more than beautiful visuals and consistent posting. It requires strategy, systems, and smart tools. By combining the discovery power of Pinterest with the conversational intelligence of manychat, Eclat Beauty can attract the right audience, nurture them automatically, and convert them into loyal customers — without burning out.
Start building your Pinterest-to-Manychat funnel today. Your future self — and your engagement stats — will thank you.
Discover the beauty brands we use and recommend: BINU Beauty for premium skincare, Voghion for fashion & beauty finds, and MINOX for luxury high fashion (Moncler, Burberry & more). Some links are affiliate links.



